UPDATE -- The Madison Square Garden Company and PepsiCo Announce Historic Partnership
Beverage and Salty Snack Partner Across MSG Venues
Landmark Multiyear Deal Encompasses Platforms and Marketing
Collaborations Across Music, Sports and Entertainment
Pepsi Becomes Non-Alcoholic Beverage Sponsor of the iHeartRadio Z100 Jingle Ball at MSG;
iHeartRadio, MSG and PepsiCo Offer Sneak Peek Behind the 2018 Lineup
Revealing Bebe Rexha as First Announced Performer
NEW YORK and PURCHASE, N.Y.,
PepsiCo will become the exclusive non-alcoholic beverage and salty snack partner across various MSG properties, including New York’s Madison Square Garden, the
“We are pleased to welcome PepsiCo to
“We’re honored to join the MSG family and partner with this truly extraordinary organization,” said Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo. “This historic partnership brings two iconic New York companies together and builds on PepsiCo’s strong presence in New York City and beyond. We look forward to collaborating throughout all MSG properties to bring consumers once-in-a-lifetime opportunities and to redefining fan experiences across music, sports, entertainment and gaming.”
For the first time, Pepsi also will become the non-alcoholic beverage sponsor of the annual iHeartRadio Z100 Jingle Ball at The Garden in New York City at the end of the year. The full iHeartRadio Jingle Ball Tour lineup will be announced at a later date. iHeartRadio, MSG and PepsiCo today also revealed chart-topping singer-songwriter and Pepsi Sound Drop artist Bebe Rexha as the first announced performer. Bebe performed her hit singles “Meant to Be” and “I’m a Mess,” and a one-of-a-kind version of “Empire State of Mind,” at today’s event celebrating MSG and PepsiCo’s historic partnership.
The partnership will give PepsiCo and its brands a broad presence and affiliation with MSG’s marquee assets. PepsiCo’s exclusive marketing rights to MSG properties will include mobile, TV and digital assets, in-venue signage, as well as the right to create retail promotional opportunities at external points of sale. The partnership’s lead brands, Pepsi and Mtn Dew, will create high-profile consumer activations and once-in-a-lifetime sports, music and entertainment experiences for fans, including unique integrations with the New York Knicks, the New York Rangers and the Christmas Spectacular Starring the Radio City Rockettes. In addition, PepsiCo will have a strong presence on MSG Networks (NYSE:MSGN) across live game coverage of the Knicks and the Rangers, as well as other programming and content.
All of MSG’s venues will feature PepsiCo’s vast portfolio of popular food and beverage options, including Pepsi, Pepsi Zero Sugar, Diet Pepsi, Mtn Dew, Mtn Dew Kickstart, Gatorade, Lay’s, Doritos, Cheetos, Smartfood, Aquafina, bubly, LIFEWTR, Lipton and Pure Leaf iced teas, Naked Juice, KeVita, SunChips and much more.
In addition, the eighth floor concourse of Madison Square Garden will become the Pepsi Concourse, complete with the Pepsi Fan Deck, a new notable public gathering space where fans can congregate during their favorite events.
Diet Pepsi also will sponsor iHeartRadio’s annual “flipping the switch to holiday music” on New York’s 106.7 Lite FM, along with the Radio City Rockettes. Pepsi musical artists also will maximize the visibility and impact of this comprehensive partnership. Monday and tonight,
Today’s press event was held in
PepsiCo is partnering with its local independent bottler, the
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PepsiCo (NASDAQ:PEP) products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
Mikyl Cordova: Mikyl.Cordova@msg.com / (212) 631-4337
Ryan Watson: Ryan.email@example.com / (212) 465-5945
Melissa Gunderson: Melissa.firstname.lastname@example.org / (212) 631-4361
Source: The Madison Square Garden Company